About this lesson: In this engaging digital skills and media literacy lesson, students explore the concept of personal branding and the power of a digital footprint. They learn what a brand is, why logos matter, and how social media influences both personal and professional identity. Through interactive tasks, a video, and a logo game, learners evaluate how their online presence impacts opportunities - especially in emerging tech and digital careers like content creation and social media strategy.

The optional “Celebrity Brand Ambassador” project deepens research, persuasive writing, and presentation skills as students match real-world personalities to relevant brands. This lesson is perfect for classrooms focused on coding, digital literacy, or future-focused curricula that integrate STEM, ICT, and career-readiness. Aligned with global educational standards, it encourages critical thinking, creativity, and responsible online behaviour.

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